We have all heard it: “We must take care of ourselves.” “Self-care isn’t selfish.” “We have to put on our own oxygen masks before we can put on someone else’s.” “We cannot pour from an empty cup.” Everywhere we turn we hear about the vital importance of self-care, especially in helping professions and as we enter our third year of a pandemic. The research supports the value of self-care. Practicing self-care results in being happier and healthier in mind, body and spirit. However, when self-care becomes another to-do list item and a reason to feel shame, it can do more harm than good. Often the idea of self-care becomes destructive because we do not know what it means to practice self-care in a way that does not include overindulging in food or drink, binge-watching TV, online shopping, gossip or toxic positivity. A quick scroll on social media can quickly remind you that the self-care industry (worth a whopping $450 billion) is all around us. But although the industry is booming, not all self-care comes with a price tag. Cultivating a personal mindfulness practice can let us engage in constructive, validating, and accepting self-care in a way that is always available, always free of charge and always invigorative.