The recent NSCA School Counselor Academy was a huge success. Over 200 school counselors and several administrators descended on Lincoln to explore the academy theme of “Who Am I? Identifying Today’s School Counselor.” Perhaps the greatest struggle of the profession since its inception has been that of a clear professional identity and our academy theme was intended to address just that. There are, no doubt, consistently embraced components that contribute to a school counselor professional identity such as a code of ethics, and a national professional organization in the American School Counselor Association. For more than 15 years we have had the ASCA National Model for schools to use as a guide for implementing a comprehensive school counseling programs and every year more and more schools are following it. The model and the role we play in implementing also contribute to our professional identity. Yet far too often the role is based on the school district and the personality or personal strengths of the school counselor(s) in the building, rather than being program focused, as Dr. Norm Gysbers spoke about in his keynote at the 2017 Academy. In some instances we are challenged by the lack of even a consistent title for our position: school counselor or guidance counselor.