Refining Your Advocacy Rhetoric

In advocating for a school counseling program the focus needs to be appropriate for the intended audience. How do you change your focus? Hear from one School Counselor of the Year finalist about different ways you can inspire change through program advocacy.

Learning objectives: 
After attending this webinar you should be able to:
  1. Identify ways to improve program advocacy
  2. Tailor advocacy to specific stakeholders
  3. Use data to support a comprehensive program
Geoff Heckman is a school counselor at Platte County High School, Platte City, MO.  He is currently serving as the President of the Missouri School Counselor Association and has been a school counselor for 14 years. Most recently, Heckman was named a 2018 School Counselor of the Year finalist. 

Mar. 22, 2018, 1 p.m. Eastern