National School Counseling Week

National School Counseling Week 2021 (#NSCW21), "School Counselors: All In for All Students," will be celebrated from Feb. 1-5, 2021, to focus public attention on the unique contribution of school counselors within U.S. school systems. National School Counseling Week, sponsored by ASCA, highlights the tremendous impact school counselors can have in helping students achieve school success and plan for a career. National School Counseling Week is always celebrated the first full week in February.

2021 Activities and Events

Photo Challenge
Download each day's sign, take a picture with it and post to your social media channels with #NSCW21. Follow the #NSCW21 to see how school counselors across the country are celebrating. Download the Happy National School Counseling Week (PDF) sign or jpeg image. Download the National School Counseling Week social media toolkit (PDF).

Webinars and Events
All webinars and events (except the Monday TeacherTalk webinar, which requires registration) will be available for viewing on Facebook Live or ASCA On Air)

  • Monday, Feb. 1: Webinar: TeacherTalk: School Counselors Collaborating for Student Success, 4 p.m. EST
  • Tuesday, Feb. 2: Webinar: State of the Profession: Protecting the School Counselor Role, 2 p.m. EST 
  • Wednesday, Feb. 3: Webinar: State of the Profession: School Counselors Respond to COVID-19, 2 p.m. EST 
  • Thursday, Feb. 4: Webinar: State of the Profession: School Counselor Demographics and DEI, 2 p.m. EST
    School Counselor of the Year Gala, 8 p.m. EST (watch on ASCA On Air or Facebook Live)
  • Friday, Feb. 5: Webinar: State of the Profession Q&A, 2 p.m. EST 

Promotional Materials

To help you promote the week, ASCA has developed many materials and documents, a number of which are free. Order materials online by clicking on the links below for the items you wish to order or call (800) 401-2404 to order via phone. Place your U.S.-based orders by Jan. 15, 2021, to arrive in time for National School Counseling Week. 

Proclamation – Get your governor, superintendent, mayor or other dignitary to sign a proclamation declaring Feb. 1–5, 2021, as National School Counseling Week. Download a blank proclamation for free.

Certificate of Appreciation – Show your appreciation to those faculty members, parents and other stakeholders who help you promote your school counseling program throughout the year. Download a blank certificate of appreciation for free.

Sample press release – Download a sample press release to customize with information about what your school or district is doing to celebrate National School Counseling Week.

Sample morning announcements – Get your school excited about each day of National School Counseling Week with by promoting the week during morning announcements. View 2021 sample morning announcements (PDF) or archived morning announcements (PDF) from previous years. (Note: 2021 sample announcements will be available in January 2021.)

Posters – Promote National School Counseling Week throughout your school with a brightly colored poster. Posters do not have a date on them and can be used year after year. Posters are available on regular poster paper, delivered folded ($3 for members/$5 for nonmembers). Or, for sturdier posters that will hold up for many years, ASCA also offers the poster in a laminated format, rolled and delivered in a tube ($6 for members/$8 for nonmembers). Order laminated posters or regular posters.

Pencils – Hand out pencils promoting school counseling to your students so they'll have a daily reminder of where to turn when they need help. Pencils may be purchased in packs of 20 ($8 for members/$10 for nonmembers). Pencils are currently available in navy. Order pencils.

Stickers – Kids love stickers. Let them proudly display their support of your program with "I heart my school counselor" or "My School Counselor Helps Me Succeed" stickers. Stickers are also available in Spanish: "Amo a Mi Counsejero Escolar" and "Mi Counsejero Escolar Me Ayuda a Tener Éxito." Stickers come 12 to a sheet ($1 per sheet for members, $3 for nonmembers).

Door hanger – Promote privacy when you're in a counseling session or let students know when you're available with this reversible door hanger ($3 for members/$5 for nonmembers). One side says "Counseling in Progress. Please Do Not Disturb." The reverse side says "Please Come In." Order doorhanger.

Bookmarks – Make sure your students know where to turn when they need help. Hand out inexpensive "School Counselors: Providing Lessons for Life" bookmarks (100 per set, $15 for members/$18 for nonmembers). Order bookmarks.